ALASSALA CHANGED TO MOROCCAN SENSE AND THE REBRANDING PROCESS WAS COMPLETED
Product development was a challenging process, but it was worth it. Because the result is, in our opinion, famous. If you've met us in the past few years, we've been performing under the formidable Alassala, which we set up with a friend in England. The production plant and all administration were concentrated right here. Over time, we got more and more into the world of cosmetics. The original idea and goal of Alassal was to import high-quality Moroccan raw materials and create a product portfolio that would reflect the Moroccan atmosphere. In the last two years there has been a change, as our friend is leaving England and returning permanently to his native country of Morocco and directing his business plans to the accommodation sector. At first, it was difficult for us to decide whether to continue with Alassala or to create our own brand, which will be ours and only ours. It will be a piece of our souls and sense of aesthetics and feeling, regarding the effects and composition of the products.
We managed to handle all legislative requirements for production premises and all claims for registration and notification of cosmetic products under our own Moroccan Sense brand. We are very happy that we have succeeded in all this, because not only are we moving ourselves in this direction, but that we will be able to fulfill our visions and offer high-quality natural cosmetic gems.
It's wonderful to watch the beauty world, gather inspiration and enjoy the functions that the products fulfill. We compile the composition of the products based on the requirements for the future Ecocert COSMOS ORGANIC certification, for which unfortunately we currently do not have the funds.
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Eve and Said